How Do We Craft Memories That Will Last a Lifetime? By Putting Travelers First.

Imagine three groups of travelers organizing their next trip: a family of four with two young kids, an executive looking to expand their business, and four twenty-year-olds looking to go rock climbing. They all have one thing in common: they want to go to Greece. No travel agent, or search result, would offer them the same trip.

It's not where they're going that matters. It's the experience they're looking for. The family is looking for a fun and safe place to relax and unwind. The business executive wants to meet as many customers and prospects as possible. The group of climbers are hunting for a hearty dose of adventure on a bit of a budget. They're all looking for connection, and they'll be in the same destination, but on completely different journeys.

At Amadeus we believe that better travel puts people first. It's not just about reaching a destination; it's about searching for connection, and crafting unique experiences that will be remembered. Memorable moments, whether for business or for pleasure: that's always the goal.

When your airline shopping cart remembers your frequent flyer number, your biometrics pave the way for a swift airport passage, or you're greeted with a personalized welcome at a hotel, these are not just conveniences; they are manifestations of our commitment to making travelers' journeys simpler and more personal.

How do we anticipate what travelers want?

If travelers are at the center of everything that we do, we need to get to know them. By understanding the broader trends on the horizon and studying changing behaviors, we can get better at anticipating what travelers want today, and maybe even tomorrow.

Traveler Tribes 2033, for example, allowed us to explore how we might travel in the future. The global research study Ð the third in a series spanning back nearly two decades Ð looks at the forces of change transforming travel, alongside emerging traveler traits, behaviors and preferences, to understand exactly what it is that travelers will want a decade from now.

Business travelers, too, are under the spotlight in a study we carried out alongside researchers at Forrester. This study from 2022 looked at different corporate travel priorities, and how Travel & Expense technology could help.

Travel Trends 2024 is another great example. Each year, we consult with industry experts from around the world in search of insight into the future, examining the factors we expect to shape the travel industry in the months to come.

Research like this gets us closer to travelers so we can keep their needs at the center of our thinking as we develop the solutions that will serve them best now, and in the future.

How can technology make travelers' journeys better?

Armed with insights, we collaborate with the travel and technology industries to bring big and bold ideas to life. Technology connects travel and inspires new opportunities for innovation and growth. Most importantly, technology makes travel simpler, more personal, and enjoyable for all.

In the aviation space for example, Amadeus Nevio makes traveler-centric retailing a reality. This new generation of open airline technology helps airline marketers design new offers for their customers more quickly, so they can innovate and adapt their digital retailing capabilities to keep up with changing traveler needs.

On the ground, airports around the world are using Amadeus technology to reduce long lines, create more touch-free experiences and get travelers to where they want to go quickly. Travelers can use biometric technology to check-in, drop-off bags, enter a premium lounge or even pass through security, creating a more enjoyable experience.

Meanwhile, Amadeus Travel Ready digitalizes and verifies documents such as passports, visas, ID cards and health documents at every stage of the traveler journey. This innovative technology saves travelers from having to share the same identity details at many stages of their trip, so they can keep their documents safely tucked away.

How can we write a better future for travel together?

The travel industry is interconnected: no airline, airport, hotel, or travel agency works in a vacuum, and neither do we. Collaboration is at the heart of everything that we do.

For example, we've integrated Cytric Easy from Amadeus into Microsoft Teams, to allow business travelers to collaborate, plan and share trips with colleagues, to make business travel planning easier than ever before. We couldn't have done this without our partners at Microsoft, who are helping us apply the power of Azure and its AI capabilities to create new, smoother experiences for travelers worldwide.

Putting the traveler first is an industry-wide endeavor. At Amadeus, we're taking an ecosystem approach and are working with everybody, from across the travel and technology sectors and beyond, to bring our ambition to life. We're always looking for new collaborators across the travel and technology industries to turn fresh thinking into practical solutions.

As we look to the future, our optimism knows no bounds. The path ahead is illuminated with possibilities, innovations, and a steadfast commitment to industry-wide collaboration to put the traveler first. By working together, we can make sure each traveler feels like the protagonist of their own extraordinary adventure. We can make the experience of travel better for everyone, everywhere.