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Machine Learning

Is Pricing Automation the Future of Revenue Strategy? - By Fernando Vives

Think of your pricing strategy getting a smart upgrade - now it's nimble, sharp, and syncing perfectly with the market's beat, all thanks to AI. This isn't a distant dream but today's reality, where AI and human insight converge to craft a pricing symphony, playing the notes of profitability and guest satisfaction in perfect harmony. In this article, we're sailing into the heart of pricing automation, a strategy that blends the precision of AI with the nuanced understanding of a seasoned Revenue Manager.