With Google's recent announcement regarding updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies. Let's delve into what these changes mean and how hotels can navigate this transition effectively.
A survey conducted by WYSE Travel Confederation among 57,000 travelers under the age of 30, revealed that 47% of this demographic book their accommodation on OTAs! It's a figure that's prompting more and more hoteliers to take an interest in the matter and promote their hotel websites.
Two of the biggest players in the inbox space - Gmail and Yahoo - are set to introduce stringent rules to safeguard users' inboxes from scammers and spammers this year. These rules, effective from February 2024, signify a pivotal shift in the ever-evolving landscape of email marketing. To ensure your marketing emails reach their intended recipients, it's crucial to comprehend and adhere to these new requirements.
We’ve compiled some of our top tactics to get guests to bypass the OTA sites and book their dream vacation directly on your most important channel - your hotel website.
Cendyn's CRS once again ranks #1 in the Central Reservations Systems category on Hotel Tech Report and won the title 'Best Hotel Reservations Systems of 2024’
Using a Conversion Rate Optimization tool has emerged as a game-changer in the hospitality industry, offering a seamless solution to address the challenges associated with rate parity. This technology allows hotels to adjust their room rates in real time to match or beat the rates offered on other channel
The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. As a result, the average booking conversion rate (CVR) on SEM jumped from 0.90% in 2021 to 1.40% in 2022, an increase of 56% YoY. That\'s almost 3x the average during the height of the pandemic in 2020. Where did this increase in demand come from? The simple answer is the middle funnel.
Are you looking for new ways to attract more travelers and increase your bookings? Look to further than Expedia Group Package Deals, seamlessly integrated with Pegasus CRS. These all-inclusive booking options combine at least two of the three major travel products: flights, lodging, and car rentals, providing travelers with a streamlined experience and exclusive discounts.
Cendyn and SiteMinder announce a strategic partnership to mutually grow each other's revenue management capabilities for the benefit of more than 70,000 hotels.
The aim of the DMA is to promote fairer competition between all digital players while encouraging innovation within the digital economy. The first impacts of these measures should be felt as early as the first quarter of 2024. This new European legislation could empower hotels and change the nature of relationships with online travel agencies. In this article, we explain what the DMA is and what impact it could have on the hotel industry.