Sources predict that hotels' pricing power will remain strong. However, we don't need a pandemic recovery to fall into the trap of overpricing. Why do we do this?
LinkedIn is more than just a platform for networking - it is a critical tool for career advancement and professional visibility. Leveraging insights from the recent meeting of the HSMAI Sales Advisory Board members, here are seven tips you can use to become a LinkedIn thought leader.
Here at HSMAI we are ramping up efforts to invigorate our member base and foster robust market-specific growth. As we move into 2024, our strategic priority to 'broaden our reach' takes center stage, focusing on developing new markets and enhancing the member value proposition through localized engagement.
Hyatt Hotels Corporation (NYSE: H) announced that World of Hyatt is offering members new access to earn and redeem at a collection of more than 700 boutique and luxury hotels and villas around the globe with Mr & Mrs Smith, the luxury travel platform Hyatt acquired in 2023, now available for booking today.
Regional survey by Marriott Bonvoy uncovers key traits of travel-oriented, value-driven Gen-Zs and Millennials
The Hospitality Sales and Marketing Association International (HSMAI) has announced the launch of the Commercial Effectiveness Organizational Assessment, a tool providing a structured framework for assessing where a hotel organization's commercial structure is strong and where improvements are needed.
HSMAI staff recently sat down with Denise Thomas, the President of The Effective Communication Coach, who will be a keynote speaker at the HSMAI Commercial Strategy Conference (CSC), June 25-26, in Charlotte, NC. Denise takes a personalized approach, empowering individuals to 'lead from where they are' in order to foster substantial, positive changes within their organizations.
While paid search options like Google Ads and Microsoft Ads can yield impressive outcomes, they still lack the capability to dynamically integrate a hotel's rates into the travelers’ decision-making process. This is where hotel metasearch becomes so important, particularly for independent hoteliers.
Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. We had an engaging discussion around other KPI's that our organizations lean into to show value in our digital marketing initiatives. Read on for some key takeaways and ideas to get started.
Choice Privileges members can now convert their points into Miles&Smiles Miles, starting at a minimum of 5,000 points to 1,000 Miles.
Doug Kennedy’s Next Training Webcast - Complimentary Registration Now Open; Sponsored By Travel Outlook, Better Talent, and Track Hospitality Software
In everyday settings like elevators, subways, or conference rooms, one often encounters a familiar scent: McDonald's. Though unseen, its presence is unmistakable, akin to the brand's iconic logo or jingle. That is why McDonald's Netherlands leveraged their iconic smell in their latest campaign.
Challenges, trends, duets, hashtags - TikTok is taking over the social media landscape. Read on to learn more about the growing importance of TikTok marketing for hotels, how to get started on TikTok, what types of content to post, and 9 best practices.
HSMAI Staff recently had the opportunity to chat with David C. Edelman, a speaker at the HSMAI Commercial Strategy Conference, June 25-26 in Charlotte. David is author of the upcoming book, Personalized: Customer Strategy in the Age of AI, and is a sought-after advisor on digital transformation and marketing.
Throughout numerous HSMAI meetings, including board meetings, commercial week, and leadership conferences, a consistent and powerful theme has emerged regarding the role of leadership in the post-pandemic era. It has become evident that effective leadership is paramount in defining an organization's culture, fostering a sense of community, and serving as a shining example of collaborative teamwork. The insights presented in this excerpt from the HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024 are attributed to HSMAI board members and leaders from these meetings.
Many of us grapple with the constant influx of emails and the pressure to stay organized and responsive, which can lead to the overwhelming feeling of email anxiety or stress. In our fast-paced industry and constant connectivity, managing email and calendar schedules effectively has become a crucial aspect of maintaining productivity and well-being.
Manchester United and Malaysia Airlines have announced a multi-year partnership which will see the airline become the club's official commercial airline.
Connecting with potential guests using immersive, experiential advertising can build a hotel's brand recognition and customer base. An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to generate brand awareness and customer loyalty using creative, innovative services. Millennials now outnumber everyone else; this crowd loves to travel, and they place a high value on experiences. If you haven't considered fine-tuning your marketing tactics to include interactive, inventive campaigns and experience-based branding, you could be missing out on worthwhile leads.
Today’s guest is a sophisticated consumer who has experienced the full spectrum of brand interactions online. To meet, or exceed guest expectations, hotels must deliver a personalized approach on par with the best eCommerce brands to stand out from the crowd. In this guide, we've consolidated the top eCommerce trends your hotel can take advantage of that will not only impress, but drive more demand.
The prospect of TikTok's 170 million users in the United States being barred from the site could have far-reaching ramifications for travel companies that seek to build brand recognition among travelers through the site's wildly popular short videos.
After choosing where they’ll vacation, guests typically consider the next difficult decision about their trip: Airbnb or hotel? This company, along with others like VRBO, keeps hoteliers on their toes as they continue to compete for occupancy in both top destinations and less-traveled locations. So, how does airbnb compete with hotels?
Financial figures from Expedia Group, Booking Holdings, Airbnb and Trip.com Group - four of the largest online travel agencies in the world - show the companies spent a record amount of money to promote their brands and attract customers in 2023, as pent-up demand from the pandemic is still driving spending.
Between managing growth challenges, rapid industry changes, and keeping up with evolving consumer behaviors - there is no shortage of issues vying for a CMO's attention. Last month in New York City, HSMAI brought Chief Marketing Officers together for an Executive Roundtable. Here are five of the top issues that CMOs are focusing on.
In this excerpt from the HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024, we explore the intricate dynamics of the hospitality industry, shaped by demographic trends and evolving workforce paradigms. My review illuminates the industry's current landscape, characterized by both optimism and challenges as it emerges from the post- COVID-19 era.
Loyalty is hard to gain, but easy to lose - Consumers are buying experiences, not products - Speed, convenience, and relevancy are now more important than cost savings.